Georgina Reid wants designers to become storytellers.

Georgina Reid talks on Dig Beneath Design

Georgina Reid never dreamed her online magazine The Planthunter would go viral. So when her heartfelt stories about people and plants connected with thousands of fans almost instantly, she was terrified. Five years, a book and many deep breaths later, she’s a confident, authentic voice in the design community.

Georgina takes us behind the lush images, revealing the impacts of sudden fame and self doubt. How she’s learnt to let go of her head to write from the heart. What she’ll never forget about working for Jamie Durie. And essential advice for anyone who wants to put their ideas out into the world.

The Planthunter – Life. With Plants

Buy the book:

Australia’s most popular design blog: The Design Files

Show Notes


Leave a Comment

Your email address will not be published. Required fields are marked *.

Please stay on topic, be civil, and be brief. By leaving a comment, you agree to our Privacy Policy and Terms Of Use.


Dig Beneath Design: Georgina Reid wants designers to become storytellers.